Advertise Your Tabletop Game


Board Game Capital is now proud to be able to offer advertisers from the tabletop gaming industry the chance to advertise on our website. This includes board games, party games, card games, dice games, children's games, etc. Please note that we do not take ads from companies, or for products, not associated with tabletop gaming. All ads must be preapproved and must cater to a our family friendly atmosphere. We hope to provide focused ads that our visitors will be interested in exploring.

We currently bring in over 150,000 page views a month with that more than doubling during key holiday weeks!

Ad LocationsHere are the ad locations that are available. Horizontal ads (728x90 and 468x60) and vertical sidebar ads (160x600 top and bottom) run *$15 per week with a possible discount below. Prices will double during the week of Thanksgiving, Christmas and New Years due to site traffic more than doubling during those weeks.

*Crowd Funding Discount: If you are launching a new game on Kickstarter or any other crowd funding website (must have an active campaign) we discount ad prices by $5. We hope to be able to help you make your dream game a reality.

Ads are displayed from 12:00am Monday until 11:59pm Sunday (MST). Due to how the site is set up, all four ad placement locations get about the same visibility. Ads are sold as first paid first get. Prepaying to reserve a specific week is allowed.

We allow up to three ads per location and they will rotate randomly effectively giving you ~12,500 views a week (1/3 the site's weekly page views). We will display our own ads for two out of the three spots if they are not purchased. You can purchase up to two ad spots at the same time but they must be in different locations.

You can change your ad at any time during your purchased time frame for the same location. Just send us an email with the new image and we'll change it out within 12 hours (pending approval). Once approved, you can toggle between your ads at any time through your control panel. All ads must be in .jpg format and less than 100k.

Advertisers can see real time ad impressions and clicks by visiting their control panel with their ads broken up by week. You can also see future or past ads and their statistics. You'll have access to this page when your payment is complete. Click through rates vary drastically based on the design of the ad image you use (clean, clear, descriptive, intriguing, simple yet informative, color usage, etc.) and frankly the interest people have in your game. We've seen amazing ads with low clicks and very crudely done ads with high click through rates.

We use Square, Inc. for all our payments. Advertisers can pay using any major form of payment. You will receive an email invoice through which you can pay online only (no checks). For ads purchased more than one week at a time, refunds are available for full weeks that remain. Payment, links and ad images must be received at least 24 hours before your allotted week(s) begins.

All pricing and terms are subject to change. Page views can fluctuate and we do not guarantee any specific number of impressions per ad. Please contact us for any other questions.

If you'd like to advertise your tabletop game, you'll need to send us the following:
-your ad image(s)
-your link(s)
-the desired location for your ads (mostly applies to sidebar ads - top or bottom)
-the dates you want your ads to run
-the email address you want the invoice to be sent to
-the main contact person's name and email address (if different than the invoice).

Contact us to let us know you're interested in advertising with us and to get the ball rolling.

We appreciate your interest in advertising on Board Game Capital and hope your ad (and game) is a success!